03.02.2017
artec technologies AG DE0005209589
DGAP-News: artec technologies AG launches cloud platform for integrated TV and online audience analyses
DGAP-News: artec technologies AG / Key word(s): Product Launch/Strategic
Company Decision
artec technologies AG launches cloud platform for integrated TV and online
audience analyses
03.02.2017 / 08:30
The issuer is solely responsible for the content of this announcement.
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artec technologies AG launches cloud platform for integrated TV and online
audience analyses
+ Real-time analysis of initially 300 European TV stations
+ Analytical feedback from social media
+ Targeting multi-screeners for maximising ad spend's ROI
Diepholz/Bremen - 3 February 2017: artec technologies AG (WKN 520958), a
specialist for the storage and evaluation of real-time information from
diverse sources from TV to the Internet, has announced an expansion of its
business model. In addition to its traditional business, the company will
provide cloud-based artificial intelligence, analytics and cognitive
solutions. Its new cloud platform for TV and online analyses will allow to
integrate real-time analysis of initially 300 European TV stations with
analytical feedback from social media such as Facebook, YouTube and
Twitter.
"Having invested a great deal of effort into the evolution of our patented
XentauriX technology platform, we are now ready to offer our high-end
solutions also in the cloud," says artec CEO Thomas Hoffmann. Customers
stand to benefit from our decades-long experience in storing and evaluating
real-time information from a wide variety of sources. For several years we
have also been operating our own Cloud TV Service Center but, save for a
few exceptions, it has most been used for internal purposes."
SAAS CLOUD PLATFORM TO ANALYSE TV CHANNELS AND SOCIAL MEDIA
Operated on an SaaS (Software as a Service) basis, artec's cloud platform
offers companies the possibility to document, archive and research European
TV channels in real-time. The tools for detailed TV audience analysis co-
developed by artec can be combined with sentiment analyses of target
audiences based on data from social media such as Facebook, YouTube,
Twitter and Instagram, thereby offering profound insights to assist
programme planners and editors in making adjustments to improve their own
ratings.
At their core, the artec services pull together technologies which enable
automated recognition of images, logos, texts, objects, faces and languages
in video sequences. Rights owners, media organisations and advertising
agencies can use these technologies for improved monitoring of their own
content. Advertisers benefit from these services as well.
TARGETING MULTI-SCREEN USERS FOR MORE EFFECTIVE TV ADVERTISING
Thomas Hoffmann explains: "While watching TV, today's typical media
consumer uses several screen-based devices such as smartphones and tablets.
These "multi-screeners" are among the most valued and influential consumer
groups. These are young, trend-oriented consumers with plenty of purchasing
power. Customers can use the smart combination of our technologies to
enhance both their reach and their advertising impact. Therefore, a TV
commercial can be timed to coincide with the simultaneous launch of
coordinated web campaign, with online ads picking up the story of the TV
commercial in order to motivate multi-screeners to purchase. As a result,
reach and impact of brands and messages can be improved and thereby the ad
spend's ROI maximised."
About artec technologies AG
artec technologies AG is a specialist for the storage and evaluation of
real-time information generated from TV, radio, internet TV and other
sources such as social media (Big Data Analysis). The listed company based
in Diepholz, Germany, develops and produces innovative software and system
solutions for the transmission, recording and analysis of video, audio and
metadata in networks and on the Internet. Since 2000, customers have used
the product platforms MULTIEYE(R) for high definition video security
solutions as well as XENTAURIX(R) for media & broadcast streaming and
recording applications. artec customers benefit from a complete service
(project planning, commissioning, service & support) for standardized
products, special developments and cloud services. www.artec.de
Press and investor relations contact:
artec technologies AG
Fabian Lorenz
E-mail: [email protected]
Tel.: +49 (0) 5441 5995-16
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03.02.2017 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: artec technologies AG
Mühlenstr. 15-18
49356 Diepholz
Germany
Phone: +49 (0)5441 / 599 50
Fax: +49 (0)5441 / 599 570
E-mail: [email protected]
Internet: www.artec.de
ISIN: DE0005209589
WKN: 520958
Listed: Regulated Unofficial Market in Berlin, Dusseldorf, Munich
(m:access), Stuttgart, Tradegate Exchange; Open Market
(Entry Standard) in Frankfurt
End of News DGAP News Service
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541549 03.02.2017
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