YOC AG: VIS.X direct integration with global buying platform Adform

Berlin, November 11, 2021 - Adtech company YOC AG (ISIN DE0005932735) and leading global demand-side platform (buying platform) Adform are expanding their existing partnership. Through the direct integration with Adform, the inventory of VIS.X, YOC's proprietary technology platform, is from now on available to a larger number of buyers in the open market as well as in private deals. After YOC has successfully implemented direct integrations with Xandr, The Trade Desk, Magnite and others, another strategic milestone for the expansion of the VIS.X supply-side platform now follows through the direct integration with Adform.

The closer cooperation between the two companies enables advertisers to gain full access to YOC's high-impact advertising formats. These can be bought programmatically with a high degree of transparency. The direct integration of the Adform demand-side platform with VIS.X results in an increase in the utilization of advertising inventory for publishers and an increase in sales rates.

As a consequence, the trading volume within the VIS.X platform increases and YOC's revenue potential is enhanced.

"Adform is one of the leading and most advanced buying platforms for the largest advertisers worldwide. Thanks to the direct integration into the VIS.X platform, all Adform customers and partners will now access the full effectiveness of our high-impact formats and benefit from our inventory," said Evgenij Tovba, CTO of YOC.

"We are very pleased to have successfully completed the direct integration with YOC. This integration gives our customers access to powerful and impactful ad formats that help them maximize advertising effectiveness," commented Gustav Mellentin, Adform EVP and Co-founder.

YOC plans to further expand its set of DSP direct integrations in VIS.X.

About YOC

YOC is a publicly listed technology company and develops software for the digital advertising market. By combining its programmatic trading platform VIS.X(R) and YOC's high-impact advertising formats, the company enables an optimal advertising experience for advertisers, publishers and users of the mobile internet and mobile apps. By using VIS.X(R) and YOC's high-impact advertising formats, advertisers are able to increase their brand awareness in combination with high-value advertising inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of VIS.X(R). As a pioneer of mobile advertising, YOC has been on the market since 2001 and has been listed in the Prime Standard of the German Stock Exchange since 2009.

Contact

YOC AG
Investor Relations
Greifswalder Str. 212
10405 Berlin
Tel.: +49-30-726162-0
[email protected]
www.yoc.com