DGAP-News: VanCamel AG / Key word(s): IPO VanCamel AG: VanCamel AG starts successfully on the Prime Standard of the Frankfurt Stock Exchange 11.10.2013 / 15:19 --------------------------------------------------------------------- VanCamel AG starts successfully on the Prime Standard of the Frankfurt Stock Exchange - First Pricing EUR 2.10 - Free float of around 19.5 percent after private placement - IPO has strategic importance and accelerates expansion Frankfurt, October 11th, 2013 - VanCamel AG, the German holding company of an established Chinese fashion label, today has been traded for the first time on the Prime Standard at the Frankfurt Stock Exchange. Due to the high strategic importance for the company, the IPO has been executed in terms of a 'Safe IPO' as part of a private placement without a public offering. The free float is around 19.5 percent. The initial listed price for the shares was EUR 2.10, corresponding to a market capitalization of EUR 31.5 million. With close to 200 employees, VanCamel designs and distributes clothes, shoes and accessories, targeting male consumers aged between 25 and 40 primarily residing in tier 2 and tier 3 cities, aspiring after upper middle class fashion styles. Within the huge menswear consumer market which at an annual compound growth rate of around 16.6% over the past five years significantly outsped the garment industry in total, consumers between 25 and 40 constitute the biggest and fastest growing consumer group with an increasing brand awareness. This trend will hardly disappear, so that in the years to come a further breakthrough for Chinese menswear fashion brands is expected. VanCamel, acknowledging the importance of this lucrative consumer group, nationwide established the VanCamel brand early on, targeting the young, well-funded urban middle-class with its prizewinning high fashion design. More than 40 regional distributors supply the company's products to more than 2,200 authorized retail outlets in 26 provinces throughout China. Since 2010, VanCamel grew at an average annual growth rate of 21 percent. 'We are pleased, that we could realize our IPO even in these difficult times at the capital markets. The IPO in Frankfurt is very important for us, because it strengthens our reputation to attain our expansion goals. Germany and the Frankfurt Stock Exchange have a very high reputation in China', Xiamen Ke, chairman and CEO of VanCamel AG, commented the initial quotation of the company. The listing is - in the first place - a strategic step to increase awareness and reputation among business partners and consumers as well as investors. In the mid-term, the company expects that the listing will enhance the brand image and open up new market opportunities. While high operating cash flows and a comfortable liquidity position ensure the company's long-term growth targets independently of market sentiment, VanCamel considers the capital market as additional financing option for strategic goals like the expansion of the sales network and the further increase of brand value once market sentiment brightens up again. BankM - Repräsentanz der biw Bank für Investments und Wertpapiere AG was commissioned as Sole Lead Manager. The shares of VanCamel AG are traded with the International Securities Identification Number (ISIN) DE000A1RFMM9, the Securities Identification Number (WKN) A1RFMM and the ticker symbol VC8 on the Prime Standard of the Frankfurt Stock Exchange. About VanCamel VanCamel AG is the German holding company of an established Chinese fashion label, which employs close to 200 workers in the design, marketing and distribution of own branded apparel, footwear and accessories. VanCamel-products address the young, well-funded urban middle-class, particularly targeting male consumers aged between 25 and 40 primarily residing in tier 2 and tier 3 cities, aspiring after upper middle class fashion styles. The prizewinning design of VanCamel's apparel is made in-house whereas the design of the footwear is outsourced based on the conceptual ideals of VanCamel. The production of both, apparel and footwear, is completely outsourced to local contract manufacturers. VanCamel is an established national brand with a PRC-wide reach. More than 40 regional distributors supply VanCamel's products to more than 2,200 authorized retail outlets in 26 provinces throughout China. Since 2010, VanCamel grew at an average annual growth rate of 21 percent. For fiscal year 2013 VanCamel expects sales of EUR 173 million and a net profit of ca. EUR 34 million. For further information about the company visit: www.vancamel.de For enquiries: VanCamel AG Lester Eng Ann Soh Member of the Management Board and CFO E-Mail: [email protected] Tel.: +86 155 5911 7996 Disclaimer: This document is no offer for the purchase of securities in the United States of America. Securities may only be sold or offered for sale with the previous registration under the U.S. Securities Act of 1933 in the actual valid version or without previous registration only pursuant to an exemption. The shares of VanCamel AG (the 'Shares') have not been registered under the U.S. Securities Act of 1933 in the actual valid version and may not be sold or offered in the United States. This document is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the 'Order') or (iii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as 'relevant persons'). The Shares, which are referred to, are only available to relevant persons and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents. End of Corporate News --------------------------------------------------------------------- 11.10.2013 Dissemination of a Corporate News, transmitted by DGAP - a company of EQS Group AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: VanCamel AG Ferdinandstraße 25 20095 Hamburg Germany Phone: 040 689999-0 Fax: 040 689999-10 E-mail: [email protected] Internet: www.vancamel.de ISIN: DE000A1RFMM9 WKN: A1RFMM Listed: Regulierter Markt in Frankfurt (Prime Standard) End of News DGAP News-Service --------------------------------------------------------------------- 234310 11.10.2013