04.09.2018
SLEEPZ AG DE000A2E3772
DGAP-News: SLEEPZ AG: Cooperation with 'porta Möbel' for sales under the in-house brand 'buddy'
DGAP-News: SLEEPZ AG / Key word(s): Alliance
SLEEPZ AG: Cooperation with 'porta Möbel' for sales under the in-house brand
'buddy'
04.09.2018 / 13:00
The issuer is solely responsible for the content of this announcement.
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SLEEPZ AG: Cooperation with "porta Möbel" for sales under the in-house brand
"buddy"
Berlin, 04 September 2018 - SLEEPZ AG (ISIN DE000A2E3772 - "SLEEPZ"), a
group of companies focusing on e-commerce in the sleep products segment, has
entered into a cooperation with porta Möbel GmbH & Co. KG ("porta") for
sales under the in-house brand "buddy" ( www.buddysleep.de) via its
subsidiary sleepz Home GmbH. Starting from autumn 2018, the highly
innovative buddy mattress as well other buddy products will be sold in
porta's 24 bricks-and-mortar furniture stores throughout Germany and in the
online shop of this long-established company from eastern Westphalia.
The buddy mattress was launched on the market in 2016. It stands out thanks
to its innovative easy-zip system. The bed sheet doesn't have to be pulled
over the mattress but can instead be zipped on to the top part of the
mattress, which brings a variety of advantages in the use.
"The buddy mattress is an easy-to-understand, high-quality product that we
have so far been selling in our own sales channels," explains Alexander von
Tschirnhaus, Management Board member at SLEEPZ AG. "With 'porta', we now
have one of the biggest furniture retailers in Germany by our side. The
first choice for many customers when it comes to furnishing and living. This
represents a strong additional sales channel for our buddy product world. We
are pleased to meet porta Möbel's high quality standards for the selection
of its product range and see this as confirmation of our product development
expertise."
The buddy products have so far been sold in the SLEEPZ Group's own online
shops and at the sleepz Home showroom in Berlin. In addition, SLEEPZ expects
the partnership with porta to further advance the development of the "buddy"
brand.
About SLEEPZ
SLEEPZ AG is a corporate group focused on e-commerce in the sleep products
segment.
Its subsidiary companies sleepz Home GmbH, Matratzen Union GmbH, Ecom Union
GmbH and Markenschlaf GmbH sell products such as bedroom furniture, beds,
slatted frames, mattresses, bedding and accessories through 13 own online
shops (i.a. www.perfekt-schlafen.de, www.bettenriese.de,
www.matratzenunion.de, www.schlafhandel.de, www.schoene-traeume.de,
www.onletto.de or www.matratzendiscount.de) as well as online market places
and shopping clubs.
Grafenfels Manufaktur GmbH ( www.grafenfels.de) has developed an own
mattress collection under the "Grafenfels" brand.
Under the "buddy" brand ( www.buddysleep.de), sleepz Home GmbH mainly
markets its one-fits-all mattress of the same name.
Furthermore, the group runs showrooms in Berlin and Wolfhagen.
For further information:
Corinna Riewe
- Investor Relations -
Tel.: +49-30-20 30 55 67
[email protected]
Katja Gartung
- Marketing/Public Relations -
Tel.: +49-30-20 30 55 12
[email protected]
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04.09.2018 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
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Language: English
Company: SLEEPZ AG
Schlüterstraße 38
10629 Berlin
Germany
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-555
E-mail: [email protected]
Internet: www.sleepz.com
ISIN: DE000A2E3772, DE000A2E4L59
WKN: A2E377, A2E4L5
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg,
Stuttgart, Tradegate Exchange; Warschau
End of News DGAP News Service
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