30.04.2014
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DGAP-News: VanCamel AG: VanCamel AG publishes the annual report for FY 2013 - Increasing brand awareness ensures profitable growth
DGAP-News: VanCamel AG / Key word(s): Final Results
VanCamel AG: VanCamel AG publishes the annual report for FY 2013 -
Increasing brand awareness ensures profitable growth
30.04.2014 / 18:44
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VanCamel AG publishes the annual report for FY 2013 - Increasing brand
awareness ensures profitable growth
- Preliminary figures confirmed
- Group revenue grew 4.2% to EUR 175.4 million (2012: EUR 168.3 million)
- Apparel sales increased as well as shoe sales
- Profit margins remain at a high level
- Net profit amounted to EUR 33.3 million (2012: EUR 38.8 million)
- Dividend proposal of EUR 0.31 per share
- Positive outlook for FY 2014 - Sales growth of around 4% at an EBT
margin of approx. 21% expected
Hamburg, 30 April 2014 - VanCamel AG (Prime Standard, ISIN DE000A1RFMM9,
VC8) today published the annual report for FY 2013. Supported by increasing
brand awareness, the German holding company of an established Chinese
fashion label, was able to post further growth, confirming the previously
announced preliminary figures. Sales grew 4.2% to EUR 175.4 million and
pre-tax earnings amounted to EUR 49.0 million, corresponding to an
EBT-margin of 27.9%. The operating cash flow was almost EUR 35 million and
the equity ratio improved to 77.1%.
"We are pleased by the positive development not only of the VanCamel brand
but also of the VanCamel share, which has almost doubled in value since the
listing. There is a growing market for fashion and lifestyle products for
our target group: affluent young men. Since VanCamel meets customers'
desire for greater individuality and adopted a clear brand strategy and a
unique design to differentiate itself from its competitors at an early
stage, we are able to benefit from this trend", reports Xiaming Ke, CEO of
VanCamel AG.
Sales and earnings
VanCamel lifted the revenue by 4.2% year-on-year to EUR 175.4 million in FY
2013 (2012: EUR 168.3 million). Both product lines registered growth in
revenues. Revenue from apparel rose 3.9% in the reporting period to EUR
122.8 million (2012: EUR 118.2 million) and revenue from shoes rose 5.0% to
EUR 52.6 million (2012: EUR 50.1 million). The revenue split between the
two product lines was therefore basically stable and remains around 70%
apparel and 30% shoes.
The company's gross profit was EUR 58.9 million in 2013 (2012: EUR 59.5
million), giving a gross profit margin of 33.6% (2012: 35.4%). The slight
decline in the gross profit margin was principally caused by the
introduction of rebates for distributors. This changeover meant that
revenue did not rise as fast as the cost of sales (EUR 116.5 million
compared with EUR 108.8 million in 2012), which held back the gross profit
margin. This effect holds true for all earnings indicators: EBITDA was EUR
48.8 million in 2013, compared with EUR 51.0 million in 2012 and the
operating result (EBIT) amounted to EUR 48.8 million (2012: EUR 51.0
million). Overall, the 2013 result was EUR 33.3 million (2012: 38.8
million), giving earnings per share of EUR 2.22 (2012: EUR 2.60).
Management board of VanCamel AG, with the consent of its supervisory board,
decided to present to the Annual General Meeting (AGM) a proposal for a
dividend payment of EUR 0.31 per share. This proposal is a result of a
dividend payment of the operational units in China with an amount of RMB 48
million (EUR 5.6 million) or an equivalent of roughly 17 % of the
consolidated net profit of the group of EUR 33.3 million for financial year
2013. The dividend is due for payment immediately after the AGM in August
2014. The exact date of the AGM will be announced shortly.
The equity ratio improved to 77.1% (2012: 72.2%) and at EUR 34.6 million,
the operating cash flow remained at a high level (2012: EUR 41.4 million),
giving VanCamel the necessary entrepreneurial room for further expansion.
For example, VanCamel continued to invest in extending brand awareness in
FY 2013. To this end, it increased its marketing spend from 2.3% to 2.5% of
revenue. VanCamel aims to continue this trend in 2014. In collaboration
with distributors, the aim is to open about 120 new shops in various
locations. To accompany this, spending on marketing is to be raised to 2.8%
of revenue to raise visibility of the brand among consumers still further.
The marketing strategy focuses on opening more flagship stores and
advertising aimed at the target group, using billboards, printed media and
the internet. In addition, VanCamel is continuing to invest in its in-house
design and development team and is currently exploring the possibility of
collaboration with fashion and design schools and universities to gain
constant access to new talent and ideas in the fashion sector. By contrast,
the management has not budgeted any investment into property plant and
equipment in 2014.
Outlook
Assuming that China's domestic market continues to grow, the target group's
fashion affinity increases further and the number of authorized retail
outlets increases as planned, the company expects volume sales to increase
steadily in the coming years. Based on the present order situation, the
Management Board assumes that on a euro basis (excluding currency effects),
the Group will grow revenue by around 4.0% in 2014. This already takes into
consideration that the sales rebates, which increased from 4.5% in FY 2013
to 7.5% in FY 2014, diminish revenue growth by the same amount in each of
these two years. This has less impact on the operating result. Together
with the plans to step up marketing, at Group level, VanCamel therefore is
likely to report slightly lower margins. Accordingly, the Management Board
expects the EBT margin to drop slightly to a sustainable level of about 21%
in 2014.
The audited consolidated financial statements for FY 2013 are available at
Investor Relations/Publications on the company's website at
www.vancamel.de/en.
Notes on comparisons with 2012 figures
The following effect should be borne in mind when comparing the revenue and
earnings figures for the present year and the prior year: Before the
transition to IFRS, VanCamel made shop fittings available to its
distributors free of charge, capitalized the associated costs and
depreciated the shop fittings over three years. Because of problems with
the evidence and the evaluation all shop fittings have been recognised
retrospectively in profit and loss in the year of investment. Since 2012,
the shop fittings are no longer provided by VanCamel. To continue to
support distributors in the ongoing modernization of their stores, VanCamel
has introduced sales rebates. The rebate is 7.5% from 2014 with preceding
stepwise increases. The rebate was 1.2% in 2012 and increased to 4.5% in
2013. Sales revenue decreases by the same amount as the increase, but the
impact on operating income is lower because depreciation is no longer
recognized for shop fittings.
About VanCamel
VanCamel AG is the German holding company of an established Chinese fashion
label, which employs more than 200 workers in the design, marketing and
distribution of own branded apparel, footwear and accessories. VanCamel
products address the young, well-funded urban middle-class, particularly
targeting male consumers aged between 25 and 40 primarily residing in tier
2 and tier 3 cities, aspiring after upper middle class fashion styles. The
prizewinning design of VanCamel's apparel is made in-house whereas the
design of the footwear is outsourced based on the conceptual ideas of
VanCamel. The production of both apparel and footwear is completely
outsourced to local contract manufacturers. VanCamel is an established
national brand with a PRC-wide reach. More than 40 regional distributors
supply VanCamel's products to more than 2,200 authorized retail outlets in
26 provinces throughout China.
For further information about the company visit: www.vancamel.de/en
For enquiries:
VanCamel AG
Lester Eng Ann Soh
Member of the Management Board and CFO
E-Mail: [email protected]
Tel.: +86 155 5911 7996
Disclaimer:
This document is no offer for the purchase of securities in the United
States of America. Securities may only be sold or offered for sale with the
previous registration under the U.S. Securities Act of 1933 in the actual
valid version or without previous registration only pursuant to an
exemption. The shares of VanCamel AG (the 'Shares') have not been
registered under the U.S. Securities Act of 1933 in the actual valid
version and may not be sold or offered in the United States.
This document is only being distributed to and is only directed at (i)
persons who are outside the United Kingdom or (ii) to investment
professionals falling within Article 19(5) of the Financial Services and
Markets Act 2000 (Financial Promotion) Order 2005 (the 'Order') or (iii)
high net worth entities, and other persons to whom it may lawfully be
communicated, falling within Article 49(2)(a) to (d) of the Order (all such
persons together being referred to as 'relevant persons'). The Shares,
which are referred to, are only available to relevant persons and any
invitation, offer or agreement to subscribe, purchase or otherwise acquire
such securities will be engaged in only with, relevant persons. Any person
who is not a relevant person should not act or rely on this document or any
of its contents.
End of Corporate News
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30.04.2014 Dissemination of a Corporate News, transmitted by DGAP - a
company of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: VanCamel AG
Ferdinandstraße 25
20095 Hamburg
Germany
Phone: 040 689999-0
Fax: 040 689999-10
E-mail: [email protected]
Internet: www.vancamel.de
ISIN: DE000A1RFMM9
WKN: A1RFMM
Listed: Regulierter Markt in Frankfurt (Prime Standard)
End of News DGAP News-Service
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