15.05.2014
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DGAP-News: Realtime Technology AG: RTT Becomes 3DXCITE, Dassault Systèmes' Brand to Power Marketing in the Age of Experience
Realtime Technology AG / Key word(s): Miscellaneous
15.05.2014 07:00
Dissemination of a Corporate News, transmitted by DGAP - a company of EQS
Group AG.
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RTT Becomes 3DXCITE, Dassault Systèmes' Brand
to Power Marketing in the Age of Experience
Excitement Engineered: From Idea to Omni-Channel Digital Marketing
VÉLIZY-VILLACOUBLAY, France and MUNICH, Germany - May 15, 2014 - Dassault
Systèmes (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company, world
leader in 3D design software, 3D Digital Mock Up and Product Lifecycle
Management (PLM) solutions, today announced the renaming of recently
acquired Realtime Technology (RTT) to "3DXCITE" and the new brand's
ambition: to enable a 3DEXPERIENCE strategy that goes beyond engineering
and encompasses a customer's entire business cycle across all communication
channels with powerful, streamlined and efficient storytelling.
"I wish I could declare this is a bold, unpredictable move, but that would
be taking undue credit for what is an obvious strategic milestone dictated
by recent evolutions," said Bernard Charlès, President & CEO, Dassault
Systèmes. "Our customers know that products are no longer enough. In
today's experience economy, brands demand a seamless interplay of 3D
design, marketing and sales applications to create high-impact storytelling
across all channels. And it is only natural to develop our R&D ecosystem in
Germany, close to so many critical customers. Given these factors, our
acquisition of RTT and the creation of 3DXCITE to carry out our new
3DEXPERIENCE ambitions are an unsurprising step, I think."
The refocusing of 3DXCITE on enabling the "PLM of the marketing asset" will
have significant impacts across Dassault Systèmes' customer base and vastly
increase the value of the digital assets they create every day. CAD assets
for instance, already well-integrated in manufacturing, requirements, and
engineering processes, will be fully reusable across millions of digital
touch points, including sales, point-of-sales, interactive showrooms,
flyers, or consumer web experiences.
"No customer is in the business of just engineering or manufacturing.
Consumers buy experiences and our customers must connect the dots, from
design to sales, to deliver that experience," said Monica Menghini,
Executive Vice President, Corporate Strategy, Industry & Marketing,
Dassault Systèmes. "Marketing is the management process through which
goods or services move from concept to consumers. With 3DXCITE we are now
able to work with our customers all the way through their entire value
stream process."
The latest release of the 3DEXPERIENCE platform and the newly integrated
capabilities from 3DXCITE creates a business platform that embraces more
than just traditional PLM disciplines. Dassault Systèmes' 3DEXPERIENCE
platform now opens up the creative freedom to deliver emotional assets for
digital, interactive marketing and sales experiences. From consulting to
workflow to final visualization assets, 3DXCITE transforms engineering data
into powerful visual experiences.
The 3DXCITE portfolio will consist of Upstream Experience offers, such as
visual HMI design and visual design configurators, Sales & POS Experiences
that include visual sales management book and visual flagship stores, and
Consumer Journey Experiences with visual personal shoppers and visual web
configurators.
"From the artistry of an experience to its industrialization, we can now
literally engineer the excitement for consumers, from the first idea all
the way to omni-channel digital marketing and sales," said Roberto
Schettler, CEO, 3DXCITE, Dassault Systèmes. "I've always felt that
Dassault Systèmes, its V6 architecture, and its 3DEXPERIENCE platform,
would change the very foundations of industry in the Age of Experience.
With 3DXCITE, we've expanded the scope of value we bring to our customers
and begun truly fulfilling Dassault Systèmes' long-held ambition."
The new 3DXCITE brand was unveiled today at EXCITE 2014, the international
event for 3D visualization taking place in Munich, Germany (May 15-16).
For more information about 3DXCITE, please visit www.3ds.com/3dxcite.
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About Dassault Systèmes
Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people
with virtual universes to imagine sustainable innovations. Its
world-leading solutions transform the way products are designed, produced,
and supported. Dassault Systèmes' collaborative solutions foster social
innovation, expanding possibilities for the virtual world to improve the
real world. The group brings value to over 190,000 customers of all sizes,
in all industries, in more than 140 countries. For more information, visit
www.3ds.com.
CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA,
3DSWYM, NETVIBES and 3DXCITE are registered trademarks of Dassault Systèmes
or its subsidiaries in the US and/or other countries.
Dassault Systèmes Press Contacts
Corporate / France
Arnaud MALHERBE
[email protected]
+33 (0)1 61 62 87 73
Americas
Elena FERNANDEZ
[email protected]
+1 (781) 810 3790
EMEA
Virginie BLINDENBERG
[email protected]
+33 (0) 1 61 62 84 21
China
Grace MU
[email protected]
+86 10 6536 2288
Korea
Jahyun AHN
[email protected]
+82 2 3270 7893
Japan
Yukiko SATO
[email protected]
+81 3 4321 3841
India
Seema SIDDIQUI
[email protected]
+91 1244 577 100
AP South
Tricia SIM
[email protected]
+65 6511 7954
15.05.2014 DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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Language: English
Company: Realtime Technology AG
Rosenheimer Str. 145
81671 München
Germany
Phone: +49 (0)89 - 200275 - 0
Fax: +49 (0)89 - 200275 - 200
E-mail: [email protected]
Internet: http://www.rtt.ag
ISIN: DE0007012205
WKN: 701220
Listed: Freiverkehr in Berlin, Stuttgart; Frankfurt in Open Market
(Entry Standard)
End of Announcement DGAP News-Service
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