28.04.2021 PUMA SE  DE0006969603

DGAP-News: PUMA SE: PUMA reports strong Sales and Profitability Growth in the first Quarter despite Lockdown measures and Supply Chain constraints


DGAP-News: PUMA SE / Key word(s): Quarter Results
PUMA SE: PUMA reports strong Sales and Profitability Growth in the first Quarter despite Lockdown measures and Supply Chain constraints

28.04.2021 / 08:00
The issuer is solely responsible for the content of this announcement.


PUMA reports strong Sales and Profitability Growth in the first Quarter
despite Lockdown measures and Supply Chain constraints

Herzogenaurach, April 28, 2021

2021 First Quarter Facts

- Sales increase by 25.8% currency adjusted (ca) to € 1,549 million (+19.2% reported)

- Gross profit margin improves to 48.5% (Q1 2020: 47.6%)

- Operating expenses (OPEX) increase by only 8.6%

- Operating result (EBIT) improves by 116.7% to € 154 million (Q1 2020: € 71 million)

- Net earnings improve from € 36 million in Q1 2020 to € 109 million in Q1 2021

- PUMA launches the SHE MOVES US communication platform to celebrate women

- PUMA unveils ONLY SEE GREAT brand campaign to spark optimism and self-belief

- Neymar Jr. and PUMA launch a Creativity collection, featuring the FUTURE Z 1.1 football boot as well as shorts, training accessories and off-pitch apparel

- PUMA launches new running technology NITRO

- PUMA launches new RE:GEN collection that regenerates textile industry waste into new products

- PUMA's new multi-channel distribution center in Geiselwind, Germany starts operations

Bjørn Gulden, Chief Executive Officer of PUMA SE:
"As expected, Q1 was a very strong quarter for PUMA. Despite a lot of COVID-19 restrictions and supply chain issues due to container shortages and port congestion, we delivered a 26% sales growth in constant currency to € 1,549 million and an EBIT increase of 117% to € 154 million. We achieved double-digit growth in all regions and product divisions and continue to see strong global demand for our products, both from consumers and retailers.
Despite the uncertainty about the longevity and impact of the COVID-19 pandemic, continued capacity issues and cost increases in global freight and a tense political situation between key regions that could have a negative impact on our industry, we feel confident that 2021 will be a better year than 2020. We believe that we should achieve a full-year sales growth in the mid-teens and that we will achieve a significantly better profitability compared to last year.
2021 will unfortunately be again a year with a lot of uncertainty which will make efficient operations and accurate planning difficult. Our objective continues to be maneuvering through this difficult time as well as possible in the short term without hindering the mid-term momentum of PUMA. We will continue to invest in product and marketing, strengthen our relationships with our retail partners and do everything we can to please our consumers.
The COVID-19 pandemic will probably continue to impact our industry throughout 2021, but we feel very confident for the mid-term future of PUMA and our industry."


First Quarter 2021

Sales increased by 25.8% (ca) to € 1,548.8 million (+19.2% reported), despite COVID-19-related lockdown measures and supply chain constraints due to port congestion especially in North America. All regions and product divisions supported this sales growth with a currency-adjusted double-digit increase. Americas was up 38.5% (ca), driven by North America, Asia/Pacific grew 28.8% (ca), led by Greater China and EMEA was up 14.0% (ca), despite lockdowns in Europe. The growth was lead by Footwear (+27.0% ca) and Apparel (+27.2% ca), based on strong demand for our Running and Training as well as Sportstyle categories. Accessories growth was at 19.4% (ca), strongly supported by golf, as well as the leg- and bodywear business.
PUMA's Wholesale business increased by 24.3% (ca) to € 1,202.0 million, despite lockdown-related store closures in several markets and supply chain constraints in North America. The Direct to Consumer business (DTC), which includes owned and operated retail stores as well as e-commerce, increased by 31.3% (ca) to € 346.8 million, driven by strong growth in e-commerce of 74.9% (ca).

The gross profit margin in the first quarter improved by 90 basis points to 48.5% despite negative currency effects. The improvement in gross profit margin was driven by a better sell-through of our products and less promotional activity.

Operating expenses (OPEX) increased by 8.6% to € 601.1 million due to higher sales-related, warehousing and distribution costs mainly driven by a strong increase in the e-commerce business as well as higher marketing investments.

The operating result (EBIT) in the first quarter increased significantly to € 154.3 million (Q1 2020: € 71.2 million) due to strong sales growth, higher gross profit margin and continued OPEX control. This resulted in an improved EBIT margin of 10.0% in the first quarter of 2021 (Q1 2020: 5.5%).

Net earnings increased significantly from € 36.2 million to € 109.2 million and earnings per share were up from € 0.24 in the first quarter of 2020 to € 0.73 in the first quarter of 2021.

Working Capital

We were able to reduce our working capital by 6.2% from € 788.7 million last year to € 740.2 million as of March 31, 2021. Inventories increased by 8.3% from € 1,129.9 million to € 1,224.0 million. Trade receivables were up 36.5% from € 672.0 million to € 917.5 million due to strong sales growth in March. On the liabilities side, trade payables increased by 42.1% from € 742.3 million to € 1,054.9 million due to extended payment terms agreed with our suppliers.

Outlook 2021

The year 2021 started with an all-time high of COVID-19 cases globally and continued restrictions for our operations in numerous markets. At the end of April 2021, approximately 30% of the retail stores selling our products in Europe and Latin America are still closed due to lockdown measures and the remaining 70% are mostly operating with significant restrictions. With global COVID-19 cases rising again sharply, we also see new restrictions and lockdowns in other parts of the world such as India, Canada and Turkey. By consequence, we foresee a continued negative impact of the COVID-19 pandemic on our business throughout 2021. In addition, supply chain issues due to container shortages and port congestion especially in North America as well as recent political tensions in key markets are also leading to increased uncertainty in our industry.

Despite all these uncertainties, our sales grew by 25.8% (ca) and our EBIT increased by 116.7% in the first quarter of 2021, underlining the relevance and momentum of our brand even in a difficult market environment. Given a strong first quarter, we are now in a position to further specify our initial outlook of "at least moderate sales (ca) growth with upside potential" to "mid-teens sales (ca) growth" for the full year 2021. Our outlook for both the operating result and net earnings has not changed and we continue to foresee a significant improvement compared to 2020 despite the global uncertainty regarding the COVID-19 pandemic. We do not provide a detailed outlook on our gross profit margin and our OPEX-ratio as their development will mainly depend on the duration and development of the COVID-19 pandemic and the timing and negative impact of corresponding restrictions on our sales.

We will continue to manage the negative implications of the COVID-19 pandemic as well as we can in the short-term and are convinced that PUMA will emerge stronger from this crisis. Our strong and profitable growth in the first quarter, a very positive orderbook and strong product pipeline for the rest of the year and very good feedback from retail partners and consumers make us confident for the mid-term success and growth of PUMA.


Financial Calendar:

May 5, 2021 Annual General Meeting

July 29, 2021 Interim Report Q2 2021

October 27, 2021 Quarterly Statement Q3 2021

The financial releases and other financial information are available on the Internet at "about.puma.com".

Media Relations:

Kerstin Neuber - Senior Head of Corporate Communications - PUMA SE - +49 9132 81 2984 - [email protected]

Investor Relations:

Gottfried Hoppe - Teamhead Investor Relations & Finance Strategy - PUMA SE - +49 9132 81 3157 -
[email protected]

Notes to the editors:

- The financial reports are posted on about.puma.com

- PUMA SE stock symbol:

Reuters: PUMG.DE, Bloomberg: PUM GY,
Börse Frankfurt: ISIN: DE0006969603- WKN: 696960

Notes relating to forward-looking statements:
This document contains forward-looking statements about the Company's future financial status and strategic initiatives. The forward-looking statements are based on the current expectations and assumptions of the management team. These are subject to a certain level of risk and uncertainty including, but not limited to those described above or in other disclosures, in particular in the chapter Risk and Opportunity Management in the Group Management Report. In the event that the expectations and the assumptions do not materialize or unforeseen risks arise, the Company's actual results can differ significantly from expectations. Therefore, we cannot assume responsibility for the correctness of these statements.


PUMA is one of the world's leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world's fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

28.04.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: PUMA SE
91074 Herzogenaurach
Phone: +49 9132 81 0
Fax: +49 9132 81 42375
E-mail: [email protected]
Internet: www.puma.com
ISIN: DE0006969603
WKN: 696960
Indices: MDAX
Listed: Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart, Tradegate Exchange
EQS News ID: 1189599

End of News DGAP News Service

1189599  28.04.2021 


Die wichtigsten Finanzdaten auf einen Blick
  2016 2017 2018 2019 2020 2021 2022e
Umsatzerlöse1 3.626,70 4.135,90 4.780,00 5.502,20 5.234,40 6.805,40 0,00
EBITDA1,2 187,50 315,00 413,00 686,60 503,00 862,80 0,00
EBITDA-Marge3 5,17 7,62 8,64 12,48 9,61 12,68 0,00
EBIT1,4 127,60 244,60 333,00 440,20 209,20 557,10 0,00
EBIT-Marge5 3,52 5,91 6,97 8,00 4,00 8,19 0,00
Jahresüberschuss1 62,40 168,00 229,80 309,00 123,10 376,80 0,00
Netto-Marge6 1,72 4,06 4,81 5,62 2,35 5,54 0,00
Cashflow1,7 182,70 280,30 249,00 548,80 510,80 609,90 0,00
Ergebnis je Aktie8 0,42 0,91 1,25 1,76 0,53 2,07 2,65
Dividende8 0,08 1,25 0,35 0,00 0,16 0,72 0,80
Quelle: boersengefluester.de und Firmenangaben

  Geschäftsbericht 2021 - Kostenfrei herunterladen.  
1 in Mio. Euro; 2 EBITDA = Ergebnis vor Zinsen, Steuern und Abschreibungen; 3 EBITDA in Relation zum Umsatz; 4 EBIT = Ergebnis vor Zinsen und Steuern; 5 EBIT in Relation zum Umsatz; 6 Jahresüberschuss (-fehlbetrag) in Relation zum Umsatz; 7 Cashflow aus der gewöhnlichen Geschäftstätigkeit; 8 in Euro; Quelle: boersengefluester.de

Wirtschaftsprüfer: Deloitte

WKN Kurs in € Einschätzung Börsenwert in Mio. €
696960 69,140 Halten 10.428,02
KGV 2023e KGV 10Y-Ø BGFL-Ratio Shiller-KGV
18,69 35,84 0,52 67,06
4,32 17,10 1,53 11,32
Dividende '20 in € Dividende '21e in € Div.-Rendite '21e
in %
0,16 0,72 1,04 11.05.2022
Q1-Zahlen Q2-Zahlen Q3-Zahlen Bilanz-PK
27.04.2022 29.07.2021 27.10.2021 23.02.2022
Abstand 60Tage-Linie Abstand 200Tage-Linie Performance YtD Performance 52 Wochen
4,95% -17,20% -35,68% -36,42%
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Mode/Textil , 696960 , PUM , XETR:PUM