DGAP-News: update software AG / Key word(s): Alliance/Strategic Company Decision update software AG to renew its successful reseller partnership with Inspur 25.06.2014 / 15:41 --------------------------------------------------------------------- Vienna, Frankfurt, 25 June 2014 +++ update software AG, a leading provider of CRM software, is renewing its reseller partnership, commenced in 2012, with the Chinese company Inspur, the leading hardware producer in the Chinese market. 11 customers, more than 5,600 users and numerous prospects - this is the track record so far of the two-year business partnership between Austria's update software AG and Inspur in China. In order to continue on this successful path together the reseller contract has been renewed for another two years. In the negotiations, new terms and conditions were agreed with Inspur which are significantly more attractive from update's viewpoint. update software AG sees a strong medium and long-term potential in the Chinese market and Inspur has proven to be a reliable partner with whom to further drive the successful development of the Chinese market. Based on update's CRM solutions, the Chinese business will be managed entirely by Inspur. Both companies cooperate in developing the software further, adapting it to the needs and specific processes of the Chinese market and in thus ensuring that the local requirements are ideally met. Close contact with associates at update's head office, intense training of the Chinese personnel and classic partner services are provided to support Inspur in its role as reseller of the CRM solutions. Thomas Deutschmann, CEO of update software AG, is pleased at the renewal of the contract. "With Inspur we have found a highly competent partner who 'speaks our language' and already has the right contacts in the Chinese market, given that we focus on similar industries." About update software AG update software AG was founded in 1988 in Vienna, Austria. With more than 200,000 users at more than 1,600 companies it is one of the leading providers of premium CRM systems. update has subsidiaries in Germany, Switzerland, the Netherlands, France, and Poland. In addition, update is represented worldwide by established partners such as Atos, Sensix, and Steria Mummert. update currently has around 307 employees. In 2013, the company reported sales revenue of EUR 33.1 million. Among update's customers are Bahlsen, Bawag P.S.K., Hansgrohe, Paul Hartmann, Raiffeisen Switzerland, ratiopharm, Saint Gobain, Weleda and many others. About Inspur Inspur is currently the leading Chinese supplier of computing platforms and IT application solutions and is also the largest server manufacturer and server solutions supplier in China. the Inspur Group comprises three joint-stock companies: Inspur Information, Inspur Software, and Inspur International. With these, Inspur covers the five key market sectors - computer, software, intelligent terminals, mobile communication, and semi-conductors. The company also offers IP products in over 30 countries and regions, serving the information technology needs of companies and government authorities around the globe. In 2012, Inspur reported sales revenue of around USD 6.4 billion. Investor Relations Contact: Christina Buchegger update software AG Operngasse 17-21 1040 Vienna, Austria Phone: +43 1 878 55 157 Fax.: +43 1 878 55 206 [email protected] www.update.com End of Corporate News --------------------------------------------------------------------- 25.06.2014 Dissemination of a Corporate News, transmitted by DGAP - a company of EQS Group AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: update software AG Operngasse 17 - 21 1040 Wien Austria Phone: +43 1 878 55-0 Fax: +43 1 878 55-200 E-mail: [email protected] Internet: www.update.com ISIN: AT0000747555 WKN: 934523 Listed: Regulierter Markt in Frankfurt (General Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service --------------------------------------------------------------------- 275191 25.06.2014