30.11.2021 ABOUT YOU Holding SE  DE000A3CNK42

DGAP-News: ABOUT YOU Holding SE: 'Kendall for ABOUT YOU' finally launches the main Fall/Winter drop with a very personal campaign: Kendall takes her fans back to her childhood dream of living on a horse ranch


 

DGAP-News: ABOUT YOU Holding SE / Key word(s): Miscellaneous
ABOUT YOU Holding SE: 'Kendall for ABOUT YOU' finally launches the main Fall/Winter drop with a very personal campaign: Kendall takes her fans back to her childhood dream of living on a horse ranch

30.11.2021 / 12:15
The issuer is solely responsible for the content of this announcement.


"Kendall for ABOUT YOU" finally launches the main Fall/Winter drop with a very personal campaign: Kendall takes her fans back to her childhood dream of living on a horse ranch

On 4 December 2021 at 6pm (CET), the fashion online shop ABOUT YOU finally presents its main and thus the second drop with Kendall Jenner, the renowned fashion icon. The Fall/Winter drop consists of more than 40 limited and elaborate pieces made of high-quality materials with a strong fashion focus. All pieces are once again inspired from Kendall's own style. A particular detail of the campaign is that Kendall invites us to a very personal place: a horse ranch. "Kendall for ABOUT YOU" is exclusively available from 6 pm (CET) in all 26 ABOUT YOU shops across Europe. Fans who sign up on www.aboutyou.com will get early-shopping access to the drop 24 hours before the official launch.

After the great success of the first teaser drop in July this year, ABOUT YOU and Kendall Jenner are launching the main drop for Fall/Winter. The new campaign was shot on a horse farm in L.A. and presents Kendall in a very personal setting: Together with ABOUT YOU she walks down memory lane and reveals her safe place to her fans. "I love horses, it's a childhood dream of mine and I always dreamed about being in the middle of nowhere on a ranch with a bunch of animals," says Kendall.

While the first drop included Kendall's favorite everyday pieces, this second drop has been expanded to include more fashionable pieces for special occasions like an empowering suit, or burgundy leather trousers alongside more comfortable basics.

"After the success of our small teaser drop, we are now going a step further and presenting the main drop to our customers. Kendall will reveal over 40 limited pieces of more fashionable silhouettes with a focus on high quality materials and special cuts. Furthermore, the pieces are once again numbered with a unique code that includes Kendall's birthday, making the drop more personal," explains Julian Jansen, Director Content at ABOUT YOU.

The shooting location in L.A., very close to Kendall's childhood neighborhood, so there is a strong personal and emotional connection for the model. "I am definitely a tomboy and I love everything in this drop because the pieces are really the basics that I wear in my daily life. I feel like this is me on my future ranch just like going out in my pair of comfy sweats to feed the horses at night before I go in for dinner with the classy elegant suit," says the model. The result is a very personal campaign that captures all these strong feelings. It was photographed by the internationally renowned Zoey Grossman. Creative direction by Donald Schneider Studio.

The exclusive styles will be available from 4 December 2021 in all 26 European ABOUT YOU online shops in sizes 34 to 44. The price range goes from 24.90€ to 199€. From today on, fans who sign up on www.aboutyou.com will get early-shopping access to all pieces 24 hours before the official launch.

ABOUT YOU
ABOUT YOU digitises the classic shopping stroll by creating an inspiring and personalised shopping experience on the smartphone. At ABOUT YOU, the focus is on the customers, who are supported in expressing themselves individually through fashion. On the website aboutyou.com and the multi-award winning ABOUT YOU app, customers find versatile inspiration and more than 400,000 items from over 2,000 brands. With more than 30 million unique monthly active users, ABOUT YOU is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. With SCAYLE, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. The shares of ABOUT YOU are listed on the Frankfurt Stock Exchange and were admitted to the SDAX(R) index in September 2021.


Media Contact
Ann-Christine Klesper | Corporate Communications
[email protected]
+49 (0)40 638 569 212

Media Contact
Marissa Neureiter | Corporate Communications
[email protected]
+49 (0)40 638 569 212

Investor Relations Contact
Julia Stoetzel | Head of Investor Relations & Communications
[email protected]
+49 (0)40 638 569 359
+49 (0)171 3575 103



30.11.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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Language: English
Company: ABOUT YOU Holding SE
Domstraße 10
20095 Hamburg
Germany
Phone: +49 40 638 569 - 0
E-mail: [email protected]
Internet: https://corporate.aboutyou.de
ISIN: DE000A3CNK42
WKN: A3CNK4
Indices: SDAX
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 1252724

 
End of News DGAP News Service

1252724  30.11.2021 

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Die wichtigsten Finanzdaten auf einen Blick
  2016 2017 2018 2019 2020 2021 2022e
Umsatzerlöse1 146,33 283,24 461,20 743,40 1.166,50 1.770,00 0,00
EBITDA1,2 -61,01 -105,94 -106,49 -69,90 -44,00 -105,00 0,00
EBITDA-Marge3 -41,69 -37,40 -23,09 -9,40 -3,77 -5,93 0,00
EBIT1,4 -62,60 -110,28 -112,38 -79,40 -55,20 -125,00 0,00
EBIT-Marge5 -42,78 -38,94 -24,37 -10,68 -4,73 -7,06 0,00
Jahresüberschuss1 -64,68 -115,32 -114,65 -79,80 -59,90 -120,00 0,00
Netto-Marge6 -44,20 -40,71 -24,86 -10,73 -5,14 -6,78 0,00
Cashflow1,7 -63,09 -107,70 -107,30 -42,40 -6,40 -69,00 0,00
Ergebnis je Aktie8 -0,37 -0,66 -0,66 -0,46 -0,34 -0,68 -0,55
Dividende8 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Quelle: boersengefluester.de und Firmenangaben

  Geschäftsbericht 2020 - Kostenfrei herunterladen.  
1 in Mio. Euro; 2 EBITDA = Ergebnis vor Zinsen, Steuern und Abschreibungen; 3 EBITDA in Relation zum Umsatz; 4 EBIT = Ergebnis vor Zinsen und Steuern; 5 EBIT in Relation zum Umsatz; 6 Jahresüberschuss (-fehlbetrag) in Relation zum Umsatz; 7 Cashflow aus der gewöhnlichen Geschäftstätigkeit; 8 in Euro; Quelle: boersengefluester.de

Wirtschaftsprüfer: KPMG

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INVESTOR-INFORMATIONEN
©boersengefluester.de
About You
WKN Kurs in € Einschätzung Börsenwert in Mio. €
A3CNK4 17,480 3.047,81
KGV 2023e KGV 10Y-Ø BGFL-Ratio Shiller-KGV
0,00 0,00 0,00 -38,84
KBV KCV KUV EV/EBITDA
5,04 - 2,61 -57,05
Dividende '20 in € Dividende '21e in € Div.-Rendite '21e
in %
Hauptversammlung
0,00 0,00 0,00 23.08.2022
Q1-Zahlen Q2-Zahlen Q3-Zahlen Bilanz-PK
22.07.2021 09.11.2021 11.01.2022 24.05.2022
Abstand 60Tage-Linie Abstand 200Tage-Linie Performance YtD Performance 52 Wochen
-16,90% 0,00% -14,57% 0,00%
    
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