04.11.2022 PUMA SE  DE0006969603

EQS-News: PUMA SE: PUMA prepares for the next chapter and appoints Arne Freundt as new chairman of the Management Board


EQS-News: PUMA SE / Key word(s): Personnel
PUMA SE: PUMA prepares for the next chapter and appoints Arne Freundt as new chairman of the Management Board

04.11.2022 / 14:25 CET/CEST
The issuer is solely responsible for the content of this announcement.

PUMA prepares for the next chapter and appoints Arne Freundt as new chairman of the Management Board


Herzogenaurach, November 4, 2022


The Supervisory Board of PUMA SE has today appointed Arne Freundt as CEO of the company and chairman of PUMA’s Management Board. He is receiving a contract for four years, effective January 1, 2023. Bjørn Gulden’s mandate as member of the Management Board of PUMA SE expires at the end of 2022.

“In Arne Freundt, we have a recognized leader withing the Company, taking over as CEO. He has been a designated candidate and is the ideal choice to continue PUMA’s very successful path and to further accelerate the Company’s momentum. He carries the PUMA family in his heart, and will ensure that PUMA continues to be the best partner for PUMA’s retailers, suppliers and athletes”, said Héloïse Temple-Boyer, Chair of the Supervisory Board of PUMA.

Héloïse Temple-Boyer added: “We thank Bjørn Gulden for his excellent contributions during his more than nine years at PUMA in which he brought the PUMA Group back on track and made sure he leaves it in outstanding shape.”

Arne Freundt (42) has worked for PUMA for more than ten years and has been a member of the Management Board as Chief Commercial Officer since June 2021. During his time at PUMA, he has held various positions and was responsible for the Corporate Strategy, the Global Direct-to-Consumer business and the Region EMEA as a General Manager.  


“My current contract with PUMA ends 31/12/22 and after 9 years I have decided not to renew,” said Bjørn Gulden. “I have had 9 great years with the PUMA family, and I am very proud of what we have achieved together. Even during difficult times, we have had great momentum and have delivered record results in revenue and in earnings. This has been achieved by outstanding teams, our special culture and a great Supervisory Board. The Board has been very supportive also in difficult times and always with a long-term view looking at what will be the best for the company and our people. I felt it was the right time for PUMA, my successor and me to leave now. I still have a lot of energy and want to at least continue 5-10 more years in an operational role, which I think would have been too long for PUMA. Arne has been working directly with me for 9 years, has always been part of setting the strategy and making big decisions and has made a big contribution to PUMA´s success. He knows my strengths and weaknesses and I am sure he will do an even better job than me.”


“I feel priviledged to be given this opportunity by the Supervisory Board to lead this great company with its fantastic people and take PUMA to the next level,” said Arne Freundt. “Bjørn has been an inspiring leader and I am very thankful for the joint journey.”


Media Relations:


Kerstin Neuber – Senior Head of Corporate Communications - PUMA SE - +49 9132 81 2984 - [email protected]

Investor Relations:


Gottfried Hoppe – Head of Investor Relations & Finance Strategy - PUMA SE - +49 9132 81 3157 –

[email protected]



PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 19,000 people worldwide, and is headquartered in Herzogenaurach/Germany.




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Language: English
Company: PUMA SE
91074 Herzogenaurach
Phone: +49 9132 81 0
Fax: +49 9132 81 42375
E-mail: [email protected]
Internet: www.puma.com
ISIN: DE0006969603
WKN: 696960
Indices: DAX
Listed: Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart, Tradegate Exchange
EQS News ID: 1479799

End of News EQS News Service

1479799  04.11.2022 CET/CEST


Die wichtigsten Finanzdaten auf einen Blick
  2017 2018 2019 2020 2021 2022 2023e
Umsatzerlöse1 4.135,90 4.780,00 5.502,20 5.234,40 6.805,40 8.465,10 8.602,00
EBITDA1,2 315,00 413,00 686,60 503,00 862,80 999,30 1.031,00
EBITDA-Marge3 7,62 8,64 12,48 9,61 12,68 11,80
EBIT1,4 244,60 333,00 440,20 209,20 557,10 640,60 622,00
EBIT-Marge5 5,91 6,97 8,00 4,00 8,19 7,57 7,23
Jahresüberschuss1 168,00 229,80 309,00 123,10 376,80 353,50 305,00
Netto-Marge6 4,06 4,81 5,62 2,35 5,54 4,18 3,55
Cashflow1,7 280,30 249,00 548,80 510,80 609,90 575,60 0,00
Ergebnis je Aktie8 0,91 1,25 1,76 0,53 2,07 2,36 2,02
Dividende8 1,25 0,35 0,00 0,16 0,72 0,82 0,08
Quelle: boersengefluester.de und Firmenangaben

  Geschäftsbericht 2022 - Kostenfrei herunterladen.  
1 in Mio. Euro; 2 EBITDA = Ergebnis vor Zinsen, Steuern und Abschreibungen; 3 EBITDA in Relation zum Umsatz; 4 EBIT = Ergebnis vor Zinsen und Steuern; 5 EBIT in Relation zum Umsatz; 6 Jahresüberschuss (-fehlbetrag) in Relation zum Umsatz; 7 Cashflow aus der gewöhnlichen Geschäftstätigkeit; 8 in Euro; Quelle: boersengefluester.de

Wirtschaftsprüfer: KPMG

WKN Kurs in € Einschätzung Börsenwert in Mio. €
696960 42,310 Halten 6.381,39
KGV 2025e KGV 10Y-Ø BGFL-Ratio Shiller-KGV
15,67 30,19 0,52 34,20
2,72 11,09 0,75 6,02
Dividende '22 in € Dividende '23e in € Div.-Rendite '23e
in %
0,82 0,85 2,01 22.05.2024
Q1-Zahlen Q2-Zahlen Q3-Zahlen Bilanz-PK
08.05.2024 07.08.2024 06.11.2024 27.02.2024
Abstand 60Tage-Linie Abstand 200Tage-Linie Performance YtD Performance 52 Wochen
-9,74% -20,08% -16,25% -29,72%
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