30.11.2022 YOC AG  DE0005932735

EQS-News: YOC AG: YOC launches NOMI®, an algorithmic intelligence taking High-impact advertising to the next level


EQS-News: YOC AG / Key word(s): Product Launch/Miscellaneous
YOC AG: YOC launches NOMI®, an algorithmic intelligence taking High-impact advertising to the next level

30.11.2022 / 06:30 CET/CEST
The issuer is solely responsible for the content of this announcement.

YOC launches NOMI®, an algorithmic intelligence taking High-impact advertising to the next level

Berlin, 30 November 2022 – The ad tech company YOC AG (Frankfurt, Prime Standard, ISIN: DE 0005932735), the creator of VIS.X®, the technology platform for High-impact advertising at scale, announces the launch of NOMI® - the latest innovative platform module of VIS.X®. Following our mission to deliver a better advertising experience for everyone, NOMI® optimizes trading performance at the intersection of a broad range of High-impact advertising products of YOC, premium supply traded in the VIS.X platform and brand advertising goals of Fortune 500 clients of YOC.

NOMI® aggregates innovative trading algorithms based on an integration of machine-learning prediction, statistical and historical data as well as the performance of publisher ad units over time. This central intelligence of the VIS.X Platform will therefore operate with all products, countries‚ and channels within YOC. The algorithm offers optimization with full flexibility, as it works on both, programmatic deals with a high trading volume and on an individual insertion order basis.

Thanks to the proprietary platform approach of VIS.X® and hundreds of different measurement points, the algorithm determines the optimal intersection between placement, display options, YOC ad formats, and campaign goals. NOMI® incentivizes publishers for well-performing units on their inventory, yielding in higher payouts.

Advertisers will benefit from NOMI® through significantly increased KPI’s as the algorithm automatically identifies a combination of YOC ad product and a publisher that will deliver the best results for their specific campaign goals.

“Our product and engineering team has launched NOMI® as a result of the vast experience from employing our high impact ad products at scale within our technology platform VIS.X®. Unlike common trading algorithms in the market, NOMI® operates completely independently from browser cookies, user identification or ID solutions. Advertisers will be able to decide whether they want to buy a specific YOC High-impact ad product or let NOMI® do the magic and select the best approach for them while optimizing towards a specific KPI,” says Ilya Mavrychev, Head of VIS.X® Platform. “With NOMI®, advertisers will benefit from the full range of YOC’s proprietary technology across all channels while running on brand-safe, premium supply.”

“Since YOCs’ inception, we aim for creating an exciting brand experience in the digital advertising world – and now we are taking it to the next level using a sophisticated advanced technology built right into the heart of our VIS.X® Platform,” says Dirk Kraus, CEO and founder of YOC. “This is an important milestone for the YOC Group, and we are now making NOMI® generally available to all clients on our platform.”

About YOC

YOC is a technology company and develops software for the digital advertising market. By combining its programmatic trading platform VIS.X® and YOC's high-impact advertising formats, the company enables an optimal advertising experience for advertisers, publishers and users of the internet and mobile apps. By using VIS.X® and YOC's high-impact advertising formats, advertisers are able to increase their brand awareness in combination with high-value advertising inventory. Renowned premium publishers offer global media reach and benefit from the high monetization of VIS.X®. As a pioneer of mobile advertising, YOC has been on the market since 2001 and has been listed in the Prime Standard of the Frankfurt Stock Exchange since 2009.



Public Relations

Greifswalder Str. 212

10405 Berlin

Tel.: +49-30-726162-0

[email protected]


30.11.2022 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
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Language: English
Company: YOC AG
Greifswalder Str. 212
10405 Berlin
Phone: +49 (0)30-72 61 62 322
Fax: +49 (0)30-72 61 62 222
E-mail: [email protected]
Internet: www.yoc.com
ISIN: DE0005932735
WKN: 593273
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 1501047

End of News EQS News Service

1501047  30.11.2022 CET/CEST


Die wichtigsten Finanzdaten auf einen Blick
  2017 2018 2019 2020 2021 2022 2023e
Umsatzerlöse1 14,37 14,49 15,11 15,49 18,84 23,43 30,63
EBITDA1,2 -0,08 0,38 0,58 1,84 2,85 3,47 4,40
EBITDA-Marge3 -0,56 2,62 3,84 11,88 15,13 14,81
EBIT1,4 -0,36 0,09 0,02 1,13 2,01 2,33 2,93
EBIT-Marge5 -2,51 0,62 0,13 7,30 10,67 9,95 9,57
Jahresüberschuss1 -0,53 -0,16 -0,47 1,26 2,07 2,34 2,80
Netto-Marge6 -3,69 -1,10 -3,11 8,13 10,99 9,99 9,14
Cashflow1,7 0,15 -1,04 1,21 1,02 2,72 2,45 3,91
Ergebnis je Aktie8 -0,16 -0,05 -0,14 0,09 0,60 0,67 0,83
Dividende8 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Quelle: boersengefluester.de und Firmenangaben

  Geschäftsbericht 2023 - Kostenfrei herunterladen.  
1 in Mio. Euro; 2 EBITDA = Ergebnis vor Zinsen, Steuern und Abschreibungen; 3 EBITDA in Relation zum Umsatz; 4 EBIT = Ergebnis vor Zinsen und Steuern; 5 EBIT in Relation zum Umsatz; 6 Jahresüberschuss (-fehlbetrag) in Relation zum Umsatz; 7 Cashflow aus der gewöhnlichen Geschäftstätigkeit; 8 in Euro; Quelle: boersengefluester.de

Wirtschaftsprüfer: Ernst & Young

WKN Kurs in € Einschätzung Börsenwert in Mio. €
593273 21,400 Kaufen 74,40
KGV 2025e KGV 10Y-Ø BGFL-Ratio Shiller-KGV
16,72 19,78 0,80 109,74
15,53 19,03 2,43 16,55
Dividende '22 in € Dividende '23e in € Div.-Rendite '23e
in %
0,00 0,00 0,00 02.07.2024
Q1-Zahlen Q2-Zahlen Q3-Zahlen Bilanz-PK
27.05.2024 19.08.2024 18.11.2024 29.04.2024
Abstand 60Tage-Linie Abstand 200Tage-Linie Performance YtD Performance 52 Wochen
31,39% 54,94% 42,67% 70,52%
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