adidas AG / Key word(s): Disposal/Letter of Intent 04.05.2016 07:19 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- For immediate release May 4, 2016 AD-HOC: adidas Group concludes strategic review of golf business Herzogenaurach - The adidas Group today concluded its analysis of the future options for the company's golf business. As a result of this strategic review, the Executive Board decided to enter into concrete negotiations with interested parties aimed at a divestiture of parts of the company's golf division. Going forward, the Group intends to focus its efforts in this market segment on further strengthening its position as a leading provider of innovative golf footwear and apparel through the adidas Golf brand. At the same time the company will actively seek a buyer for the remainder of its golf business, which mainly comprises the TaylorMade brand, a market leader in golf equipment, as well as the Adams and Ashworth brands. A final decision on the divestiture, including the detailed terms of a potential agreement, is subject to approval by the Supervisory Board. *** Contacts: Media Relations Investor Relations Jan Runau Sebastian Steffen Chief Corporate Communication Officer Vice President Investor Relations Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-4401 Katja Schreiber Christian Stoehr Senior Director Corporate Communication Director Investor Relations Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989 Please visit our corporate website: www.adidas-Group.com 04.05.2016 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach Germany Phone: +49 9132 84 0 Fax: +49 9132 84 2241 E-mail: Internet: www.adidas-group.com ISIN: DE000A1EWWW0, US00687A1079, US00687P1049 WKN: A1EWWW, A0MNCC , 909676 Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart; Terminbörse EUREX End of Announcement DGAP News-Service ---------------------------------------------------------------------------