Axel Springer SE / Key word(s): Mergers & Acquisitions/Strategic Company Decision 10.06.2016 10:10 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- According to the agreement with eMarketer, Inc., New York, USA, which was approved by the supervisory board of Axel Springer SE today, a subsidiary of Axel Springer SE will acquire approximately 93 % of the shares in the company. The transaction is based on an enterprise valuation of eMarketer of approximately USD 250 million (EUR 220 million). Taking into account the company's cash and debt, Axel Springer pays approximately USD 242 million (EUR 213 million) for 93 % of the shares. In the financial year 2015 eMarketer, Inc. achieved revenues of USD 45.5 million (EUR 40.0 million) and an EBITDA of USD 13.5 million (EUR 11.9 million). For the financial year 2016, eMarketer expects revenues of approximately USD 53 million (approximately EUR 47 million) and EBITDA of approximately USD 18.5 million (EUR 16.3 million). Two of the still active founders will remain invested in and continue to lead the company. eMarketer, Inc. is a leading provider of high-quality analyses, reports and data for digital businesses. The company generates approximately 81 % of its revenue from subscriptions. The transaction is a further essential component of Axel Springer's strategy to grow in English-language geographies. By acquiring eMarketer Axel Springer also strengthens its paid content activities and supplements its existing business media. The transaction is still subject to approval by the relevant antitrust authorities. 10.06.2016 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap.de --------------------------------------------------------------------------- Language: English Company: Axel Springer SE Axel-Springer-Straße 65 10888 Berlin Germany Phone: +49 (0)30 2591-77421 Fax: +49 (0)30 2591-77422 E-mail: [email protected] Internet: www.axelspringer.de ISIN: DE0005501357, DE0005754238 WKN: 550135, 575423 Indices: MDAX Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart; Terminbörse EUREX End of Announcement DGAP News-Service ---------------------------------------------------------------------------